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Meet Our Staff

Get to Know Amanda Bull

Job Title
Lecturer (Sport Business)
Contact Details
  • abull@acpe.edu.au
  • (02) 9739 3328
Qualifications​
Masters of Business Administration (MBA) (UNSW)
Bachelor of Arts (BA) The University of New South Wales (UNSW) Major: Sociology Sub Major: Media & Communication Studies

Staff Bio

Amanda Bull has been a professional educator for over 25 years. She holds an MBA (UNSW) in Strategic Marketing and an Undergraduate Degree in Sociology & Media & Communications (UNSW). Her area of research and expertise is in strategic marketing, digital & social media, public relations, media management and strategic communications, with a specific interest in the sports and music industries. Before joining ACPE, Amanda provided consultancy services across these disciplines to SME organisations.

Teaching Interests

Sports Digital and Social Media Marketing, Strategic Communication in Sports, Media Relations and Public Relations in Sport

Research Interests

Sports Digital and Social Media marketing, Media Relations and Public Relations in Sport
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