Bachelor of Arts (BA) The University of New South Wales (UNSW) Major: Sociology Sub Major: Media & Communication Studies
Staff Bio
Amanda Bull has been a professional educator for over 25 years. She holds an MBA (UNSW) in Strategic Marketing and an Undergraduate Degree in Sociology & Media & Communications (UNSW). Her area of research and expertise is in strategic marketing, digital & social media, public relations, media management and strategic communications, with a specific interest in the sports and music industries. Before joining ACPE, Amanda provided consultancy services across these disciplines to SME organisations.
Teaching Interests
Sports Digital and Social Media Marketing, Strategic Communication in Sports, Media Relations and Public Relations in Sport
Research Interests
Sports Digital and Social Media marketing, Media Relations and Public Relations in Sport
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