ACPE's Guide to Becoming a Sport Marketer

Sport Marketer

Are you a sport fan but don’t see yourself playing the game? You might not be aware of the countless corporate sport professions that are available, one of which includes being a Sport Marketer. At ACPE, we’ve taken the time to create a step-by-step roadmap to becoming a Sport Marketer, so you can decide for yourself if this is a profession that you could see a future career in.

What is sport marketing?

If you’re a people person and could see yourself flourishing in a career in sales, why not combine it with your love of sport? Sport Marketers are responsible for promoting athletes, sport teams, events and brands to captivate fans, generate revenue and enhance the overall sport experience.

Whether you aspire to work for a sport team, manage sport sponsorships or excel in sport advertising, a career as a Sport Marketer offers diverse and thrilling opportunities.

What does the daily life of a Sport Marketer look like?

As a Sport Marketer, you’re responsible for engaging fans and building relationships with potential business partners or sponsors to increase revenue and the success of sporting events. Your average workday may include completing market research, planning promotional campaigns, running social media accounts, managing a marketing team, interviewing sport professionals, negotiating contracts and developing brand loyalty.

How to pursue a career as a Sport Marketer

  • Build the right educational foundation


Laying a strong educational foundation is crucial for success in sport marketing. At ACPE, our Associate Degree of Sport Business will teach you the fundamentals of sport analytics, sport law and integrity, leadership development, sport marketing and brand management, media and communications, the societal role of sport, sport governance and organisational structures and the global framework of the sport business.

You can complete this degree in only two years when studying full-time, allowing you to enter the workforce as a Sport Marketer sooner rather than later.

  • Gain practical experience 


While classroom learning is essential, practical experience is equally vital. During your studies at ACPE, you will have the opportunity to participate in work placements so that you’re work-ready by the time you graduate. This hands-on experience enhances your resume and allows you to apply theoretical knowledge in real-world settings.

  • Cultivate skills essential to your role


To excel as a Sport Marketer, you must develop specific skills crucial to the profession. By studying for an Associate Degree of Sport Business at ACPE, you’ll build on the following skills:

  • Marketing strategy — Sport Marketers must create and implement effective marketing strategies to engage fans and promote sports entities.


  • Digital marketing — In today’s digital age, proficiency in online marketing, social media and content creation is a must to reach a wider audience.


  • Brand management — Understanding brand identity and managing sport brands is fundamental in sport marketing.


  • Negotiation and relationship-building — Sport Marketers often negotiate sponsorships and partnerships, making relationship-building skills essential to this role.


  • Networking and industry ties


Building a strong network within the sport industry will carry you through the rest of your career. At ACPE, our Career Development Service team is committed to helping you build your network by connecting you with industry-leading employers. These connections can lead to internships, job openings and collaborations in sport marketing.

  • Continue to upskill throughout your career 


ACPE recognises the importance of staying updated with industry trends and practices. You can enhance your expertise and advance your career by pursuing further education or advanced degrees or certifications in sport marketing.

Why you should study at ACPE

At ACPE, you will have the opportunity to learn from our lecturers, who are industry experts and participate in experience placements, so once you graduate, you’ll have the strategies you need to land yourself a role as a Sport Marketer. And since every class has a low student-to-lecturer ratio, you’ll be able to get the personalised attention you need to learn at your very best. Our classes are also flexible, so you can study in-person and/or online — we accommodate the lifestyle of all our students.

Dive into the career of sports marketing and enrol at ACPE today

Sport marketing is the best of both worlds for those passionate about sport and marketing. ACPE is your partner in this journey to guide you every step of the way, teach you transferrable skills and help you navigate your job search process.

If you’re considering another sport career, consider pursuing the roles of Coach Mentor, Sport Administrator or Strength and Conditioning Coach. If you have any queries, contact our team, who would be delighted to assist you.