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Associate Degree of Sports Business

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Get a Higher Education Qualification in two years (when studying full time).

ACPE’s Associate Degree of Sports Business offers a concentrated focus on the commercial aspects of the sports industry. Key topics include sports management and leadership, sports marketing and communications, sport in a social context, and finance, accounting, and economics.

This qualification provides a pathway to ACPE’s Bachelor of Sports Business (Leadership).

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Course snapshot

A snapshot of the Associate Degree of Sports Business

  • Course duration
    2 years full time or part time equivalent
  • Study mode
    Face to face with selected subjects available online
  • Online learning
    Selected units available online for students enrolled in courses that are not fully online. Online units in these courses are taught with a viable cohort of students. If the cohort in these units is too small to ensure an optimal student experience, the College reserves the right to alter the delivery mode to on-campus or mixed mode.
  • Intakes
    8 March 2021
    FEE-HELP approved (for domestic students)
    Payment plans & direct payment available
    Tuition payment arrangements must be confirmed upon admission to the college.
  • Transfer credit
    An applicant may apply for an assessment of their prior learning at the time of applying for entry to an award course of the college.

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Important information about the Associate Degree of Sports Business which you can view, download or share.

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  • Associate Degree of Sports Business - Course Brochure

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Course overview

An overview of the Associate Degree of Sports Business.

About the course

The knowledge covered in the Associate Degree of Sports Business is based on the business operations of the sports environment – an environment that has transformed dramatically in the past 20 years.

In Australia the sector has transitioned from being largely semi-professional to its current status as a multi million-dollar corporate industry. A major competitor in the entertainment and leisure markets, sports management is a global field in which Australians have earned an enviable reputation for excellence.

What is involved in Sports Management?

The course involves learning about how sports businesses operate, with particular emphasis on marketing, management, and administration. Learning outcomes are maximised by the associate degree’s structure, which tests students’ skills and knowledge in order to emphasise the professional judgement necessary to succeed in the sports sector.

Course structure

Major study areas:

  • Sports management and leadership
  • Sports marketing and communications
  • Sport and its social context
  • Finance, accounting, and economics

Course structure

The full time course structure for the Associate Degree of Sports Business.

The Associate Degree of Sports Business can be completed in two years of full-time study. The degree program is divided into four semesters.

Semester 1

  • Introduction to Sports Business
  • Sport and the Social Context
  • Application of Maths and Statistics for Health and Sport
  • Administration for the Sport and Recreation Industry

Semester 2

  • IT in Sports Business Management
  • Accounting for Managers
  • Marketing for the Sport and Recreation Industry
  • Governance and Policy in Sport and Recreation

Semester 3

  • International Sport Business
  • Asset and Risk Management
  • Sport Recreation and the Law
  • Statutory Requirements for Sports Business

Semester 4

  • Sport and Human Resource Management
  • Health Policy and Politics
  • Leadership in Sport Business
  • Building Relationships in Sports Business

Course outcomes

Discover where an Associate Degree of Sports Business can take you.

The Associate Degree of Sports Business offers the flexibility to tailor your careers according to individual goals and interests. Regardless of where you see yourself working within the sports industry, your qualification from ACPE will be your ticket to success.

Career opportunities

  • Sports Manager
  • Sports Marketer
  • Sports Event Manager
  • Athlete Manager

Further study options

  • ACPE’s Bachelor of Sports Business (Leadership)
  • MBA (Master of Business Administration)
  • Sports Business Research
  • Postgraduate studies in sports business


We offer a convenient online application form for direct enrolment in to all of our degrees (Domestic students only).


1300 302 867

Monday to Friday 9.00am – 5.00pm AEDST


Prior to commencing your study with us, please ensure you understand our intake & census dates, fee schedules, entry requirements and terms & conditions of study.