Bachelor of Sports Business (Leadership)

Bachelor of Sports Business (Leadership)

Turn your passion for sport into a career, by immersing yourself in a degree that will broaden your theoretical and technical knowledge about a field you love, so when you graduate you are ready and able to be a manager or operator in the business of sport. 


The Bachelor of Sports Business (Leadership) is the only highly focused sports degree in Australia, where it enables students to engage in the study of sports business at both the national and international level. The degree is designed to empower students to develop specialist knowledge of the sport industry combined with solid business skills that will enable them to manage professional and not-for-profit sport organisations, athletes, sporting events and tournaments and so much more. Taught by industry professionals and the opportunities for sports focussed internships and placements, the degree gives students an understanding of the administrative, legal and financial aspects of sports business, as well as the means to develop the necessary capabilities to adapt to the changing landscape of domestic and international sport.

Course Snapshot

Important information about the Bachelor of Sports Business (Leadership) which you can view, download or share.

Course Duration

3 years full time or part time equivalent

Online Learning

Fully online. Online units in these courses are taught with a viable cohort of students. If the cohort in these units is too small to ensure an optimal student experience, the College reserves the right to alter the delivery mode to on-campus or mixed mode.


6 March 2023


FEE-HELP approved (for domestic students) Payment plans & direct payment available Tuition payment arrangements must be confirmed upon admission to the college.

Study Mode

Face to face, Fully online

Transfer Credit

An applicant may apply for an assessment of their prior learning at the time of applying for entry to an award course of the college.

Course Overview

An overview of the  Bachelor of Sports Business (Leadership)

About the course

The knowledge covered in the Bachelor of Sports Business (Leadership) is based on the business operations of the sports environment – an environment that has transformed dramatically in the past 20 years to being a global field in which Australians have earned an enviable reputation for excellence.

ACPE is driven to build and maintain that reputation by delivering an innovative degree, taught by lecturers with demonstrated real-world expertise within the industry both at the domestic and international level. ACPE’s Bachelor of Sports Business (Leadership) enables students to engage 

You will learn about how sports businesses operate, with particular emphasis on marketing, management, and administration. Learning outcomes are maximised by the degree’s structure, which tests students’ skills and knowledge in order to emphasise the professional judgement necessary to succeed in the sports sector.

Major study areas – 

  • Principles of sports management 
  • Sports analytics 
  • Sports law and integrity
  • Leadership
  • Sports marketing and brand management
  • Media and communications, sport in a social context
  • International sports business 
  • Sports governance and structures 
  • Event and project management 
  • Entrepreneurship and innovation

Course Structure

The full time course structure for the Bachelor of Sports Business (Leadership)

The full-time course structure for the Bachelor of Sports Business (Leadership).

ACPE’s Bachelor of Sports Business (Leadership) offers the only sport focussed education on the business of sport both domestically and internationally. Key topics include principles of sports management, sports analytics, sports law and integrity, leadership, sports marketing and brand management, media and communications, sport in a social context, sports governance and structures and the international landscape of sports business.  As well as this students in the course with engage with sports organisations who will provide opportunities for internships as well as real life projects that students can work on and apply their sports business knowledge. 


This is a 3-year full time or 6-year part time degree that can be delivered both on campus or fully online.

The Associate Degree serves as an exit point from the degree after two years (the core studies component) – students graduate with an Associate Degree in Sports Business.

Semester 1

  •  Introduction to Sports Business
  •  Sport and the Social Context
  •  Analytics for Sports Business
  •  Administration for the Sport and Recreation Industry

Semester 2

  •  IT in Sports Business Management
  •  Accounting for Managers
  •  Marketing for the Sport and Recreation Industry
  •  Governance and Policy in Sport and Recreation

Semester 3

  •  International Sport Business
  •  Asset and Risk Management
  •  Sport Recreation and the Law
  •  Statutory Requirements for Sports Business

Semester 4

  •  Sport and Human Resource Management
  •  Health Policy and Politics
  •  Leadership in Sport Business
  •  Building Relationships in Sports Business

Semester 5

  •  Facility and Risk Management
  •  Public Relations and Media Management
  •  Finance for the Sport and Recreation Industry
  •  Research in Action (Sports Business)

Semester 6

  •  Economics for Sports Business
  •  Preparing for the Sport Industry of the Future
  •  Event and Project Management
  •  Entrepreneurship in the Sports Industry

Course Outcomes

Discover where the Bachelor of Sports Business (Leadership) can take you.

Feel confident about your career choice, when you study a Bachelor of Sports Business (Leadership) at ACPE. Want a career as a Sports Marketer? Perhaps you have your eye on an Event Manager position. Maybe working as an Athlete Manager is more your thing. Regardless of where you see yourself working within the sports industry, your qualification from ACPE will be your ticket to success.

Career Opportunities
  • Sports Managers and Administrators
  • Talent Management of Athletes
  • Sports Business Development Managers
  • Sports Events and Tournament Managers
  • Elite Athlete Management 
  • Sports Consultants
Further Study Options
  • Graduate Diploma in Sports Administration 
  • MBA (Master of Business Administration)
  • Sports Business Research
  • Postgraduate studies in sports business

Inherent Requirements

Inherent requirements of the  Bachelor of Sports Business (Leadership)

If you are intending to enrol in a Bachelor of Sports Business, you should look at these inherent requirement statements and think about whether you may experience challenges in meeting these requirements.

If you think you may experience challenges related to your disability, chronic health condition or any other reason, you should discuss your concerns with Director of Student Services and Campus Wellbeing. The Director can work collaboratively with you to determine reasonable adjustments to assist you to meet the Inherent Requirements. In the case where it is determined that Inherent Requirements cannot be met with reasonable adjustments, the College staff can provide guidance regarding other study options.

These inherent requirements should be read in conjunction with other course information and with material related to accreditation.

Each inherent requirement is made up of the following five levels:

  • Level 1 – introduction to the inherent requirement
  • Level 2 – description of what the inherent requirement is
  • Level 3 – explanation of why this is an inherent requirement of the program
  • Level 4 – the nature of any adjustments that may be made to allow you to meet the inherent requirement
  • Level 5 – examples of things you must be able to do to show you’ve met the inherent requirement

There are eight domains of inherent requirements in the Bachelor of Sports Business. Some domains have a number of sub-domains.

  • Ethical Behaviour
  • Behavioural Stability
  • Legal
  • Communication
  • Cognition
  • Sustainable performance

Inherent requirement statements
1Sports Business is a professional area that is governed by code of conduct and standards where practitioners are both accountable and responsible for ensuring safe and professional behaviour in all contexts.
2Student demonstrates knowledge of, and engages in ethical behaviour in practice.
3Justification of inherent requirement: Compliance with the standards, codes, guidelines and policies facilitates safe, competent interactions and relationships for students and/or the people with whom they engage. This supports the physical, psychological, emotional and spiritual wellbeing of all.
4Adjustments must ensure the codes and standards are not compromised or result in unethical behaviour. Adjustments specific to the individual can be discussed with Director of Student Services and Campus Wellbeing.

Demonstrate ability to reflect on ethical dilemmas and issues and take responsibility for ensuring awareness of ethical behaviour.

Complying with requirements relating to informed consent, privacy and confidentiality with client information in academic and professional settings.

Inherent requirement statements
1Behavioural stability is required to function and adapt effectively and sensitively in this role
2Student demonstrates:

Behavioural stability to work constructively in diverse and challenging academic and professional environment

3Justification of inherent requirement:

Behavioural stability is required to work individually and in teams in changing and unpredictable environments. Health students may be exposed to emergency situations, and will be required to have behavioural stability to manage these events.

4Adjustments must support stable, effective and professional behaviour in both academic and clinical settings. Adjustments specific to the individual can be discussed with Director of Student Services and Campus Wellbeing.

Reflecting on practice and responding appropriately to constructive feedback.

Coping with own emotions and behaviour effectively when dealing with individuals in the professional setting.

Inherent requirement statements
1Business professionals are mandated by legislation to enable the safe delivery of care.
2Student demonstrates knowledge and compliance with Australian Law and professional regulation and scope of practice.
3Justification of inherent requirement:

Knowledge, understanding and compliance with legislative and regulatory requirements and standards are necessary pre-requisites to work integrated learning placements, to reduce the risk of harm to self and others.

Compliance with these professional regulations and the Australian Law ensures that students are both responsible and accountable for their practice.

4Adjustments: must be consistent with legislative and regulatory requirements. Adjustments specific to the individual can be discussed with Director of Student Services and Campus Wellbeing
5Exemplars: Complying with the policies of work integrated learning facilities e.g. Work Health and Safety Act and uniform requirements

This course requires effective, verbal, non-verbal and written communication skills.


Inherent requirement statements
1Effective verbal communication, in English, is an essential requirement to provide safe delivery of instruction and care
2Student demonstrates:

Sensitivity to individual and/or cultural differences.

The ability to understand and respond to verbal communication accurately, appropriately and in a timely manner.

The ability to provide clear instructions in the context of the situation.

Timely clear feedback and reporting.

3Justification of inherent requirement:

Communicating in a way that displays respect and empathy to others and develops trusting relationship.

Communication may be restricted to verbal because of limitations of the individual (e.g. injury, disease or congenital conditions).

Speed and interactivity of communication may be critical for individual safety or treatment.

Timely, accurate and effective delivery of instructions is critical to individual safety, treatment and management.

4Adjustments must address effectiveness, timeliness, clarity and accuracy issues to ensure appropriate treatment and management. Adjustments specific to the individual can be discussed with Director of Student Services and Campus Wellbeing.

Participating in tutorial discussions and practising verbal communication skills during practical classes.

Establishing rapport with “clients” required for student assessment or other health professionals in the work placement setting.


Inherent requirement statements
1Effective non-verbal communication is fundamental to physiotherapy and needs to be respectful, clear, attentive, empathetic and non-judgemental.
2Student demonstrates:

The capacity to recognise, interpret and respond appropriately to behavioural cues and gestures.

Consistent and appropriate awareness of own behaviour.

Sensitivity to individual differences and/or cultural differences.

3Justification of inherent requirement:

The ability to observe and understand non-verbal cues assists with building rapport with people and gaining their trust and respect in academic and professional relationships.

Displaying consistent and appropriate facial expressions, eye contact, being mindful of space, time boundaries and body movements and gestures promotes trust in academic and professional relationships.

Being sensitive to individual and/or cultural differences, displays respect and empathy to others and develops trusting relationships.

The ability to observe and understand non -verbal cues is essential for safe and effective observation of client symptoms and reactions to facilitate the assessment and treatment of patients.

4Adjustments must enable the recognition, initiation of or appropriate response to effective non-verbal communication in a timely and appropriate manner. Adjustments specific to the individual can be discussed with Director of Student Services and Campus Wellbeing.

Recognising and responding appropriately to cues and activities in classroom situations.

Recognising and responding appropriately to cues in the work placement setting.


Inherent requirement statements
1Effective written communication, in English, is a fundamental health practitioner’s responsibility with professional and legal ramifications.
2Student demonstrates the capacity to construct and model coherent written communication appropriate to the circumstance.
3Justification of inherent requirement: Construction of written text based assessment tasks to reflect the required academic standards are necessary to convey knowledge and understanding of relevant subject matter for professional practice
4Adjustments must meet necessary standards of clarity, accuracy and accessibility to ensure effective recording and transmission of information in both academic and clinical environments. Adjustments specific to the individual can be discussed with Director of Student Services and Campus Wellbeing.
5Exemplars: Constructing an essay to academic standards»Constructing client notes, reports and data in a timely manner that meets legal and professional standards

This course requires knowledge of theory and the skills of cognition, literacy, numeracy.

Knowledge and cognitive skills

Inherent requirement statements
1Consistent and effective knowledge and cognitive skills must be demonstrated to provide safe, effective and timely information.
2Student demonstrates:

The capacity to locate appropriate and relevant information.

The ability to process information relevant to practice.

Ability to integrate and implement knowledge into practice in a timely manner.

3Justification of inherent requirement: Safe and effective practice is based on comprehensive knowledge that must be sourced, understood and applied appropriately.
4Adjustments must ensure that a clear demonstration of knowledge and cognitive skills is not compromised or impeded. Adjustments specific to the individual can be discussed with Director of Student Services and Campus Wellbeing.
5Exemplars: Ability to conceptualise and use appropriate knowledge in response to academic assessment items» Appropriately applying knowledge of theory, research evidence, policies and procedures in the workplace setting.

Literacy (language)

Inherent requirement statements
1Competent literacy skills are essential to provide safe and effective delivery of care.
2Student demonstrates: 

The ability to accurately acquire information and convey appropriate, effective messages.

Ability to read and comprehend a range of literature and information.

The capacity to understand and implement academic conventions to construct written text in a scholarly manner.

3Justification of inherent requirement:

The ability to acquire information and to accurately convey messages is fundamental to ensure safe and effective assessment, treatment and delivery of care.

The ability to read, decode, interpret and comprehend multiple sources of information is fundamental for safe and effective delivery of care.

4Adjustments must demonstrate a capacity to effectively acquire, comprehend, apply and communicate accurate information. Adjustments specific to the individual can be discussed with Director of Student Services and Campus Wellbeing.

Conveying spoken and written messages accurately and effectively in a professional setting.

Paraphrasing, summarising and referencing in accordance with appropriate academic conventions in written assignments.


Inherent requirement statements
1Competent and accurate numeracy skills are essential for safe and effective health practitioner management.
2Student demonstrates the ability to interpret and correctly apply data, measurements and numerical criteria.
3Justification of inherent requirement:Competent application of numeracy skills is essential in health to facilitate the safe and effective delivery of relevant health services.
4Adjustments must demonstrate a capacity to interpret and apply concepts and processes appropriately in a timely, accurate and effective manner. Adjustments specific to the individual can be discussed with Director of Student Services and Campus Wellbeing.
5Exemplars:Interpreting and analysing testing and result outputs.
Not Applicable.
Not Applicable.
Not Applicable.
Inherent requirement statements
1Business Practitioners require both physical and mental performance at a consistent and sustained level.
2Student demonstrates:

Consistent and sustained level of physical energy to complete a specific task in a timely manner and over time.

The ability to perform repetitive activities with a level of concentration that ensures a capacity to focus on the activity until it is completed appropriately.

The capacity to maintain consistency and quality of performance throughout the designated period of time.

3Justification of inherent requirement: Sufficient physical and mental endurance is an essential requirement needed to perform multiple tasks in an assigned period to provide safe and effective care.
4Adjustments must ensure that performance is consistent and sustained over a given period. Adjustments specific to the individual can be discussed with Director of Student Services and Campus Wellbeing.
5Exemplars: Participating in tutorials and lectures.

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