Meet Our Staff

Get to Know Francesca Caflisch-Martin

Job Title
Lecturer (Sport Business)
Contact Details
Qualifications​
Master of Business Administration (Internet Marketing)
Bachelor of Business (Marketing)
Certificate IV in Training & Assessment
Certificate IV in TESOL

Staff Bio

Francesca’s career began in market research and business analysis, working for large multi-national organisations such as IBM and Epson Australia. Francesca then transitioned into the sports industry, running her own profitable small business in the field of corporate sporting events for many years. Alongside her business interests, Francesca has a long academic career in higher education at both undergraduate and postgraduate level, specifically in the fields of sports business, human resource management and small business management.

Teaching Interests

Sports business, Human Resource Management

Research Interests

Evolution of sport as business; human resource management in service industries

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