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Francesca’s career began in market research and business analysis, working for large multi-national organisations such as IBM and Epson Australia. Francesca then transitioned into the sports industry, running her own profitable small business in the field of corporate sporting events for many years. Alongside her business interests, Francesca has a long academic career in higher education at both undergraduate and postgraduate level, specifically in the fields of sports business, human resource management and small business management.
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